Tom Branna, Editorial Director07.25.20
In some parts of the US, it’s safe to go shopping inside a brick and mortar store again; the question is, do consumers really want to shop? Provoke Insights, a market research firm, recently conducted a consumer survey in an effort to understand consumer behavior pre-, during and post-COVID-19. According to the New York City-based research company, during the past several months, daily habits and routines have been uprooted and the impact that these shifting behaviors will have long-term remains unknown. The goal of the research, according to Provoke President and Head of Strategy and Research Carly Fink, was to gain a national perspective on the mindset of consumers and what changes they have made in their behavior. The study covered more than 15 industries and surveyed general consumers as well as professionals. Provoke conducted a 10-minute survey among 600 U.S. consumers between the ages of 21 and 65. The study was in-field from June 5-15, 2020.
Some of the key takeaways for household and personal product companies?
Americans are staying positive, as 72% are optimistic about the future. This
Some of the key takeaways for household and personal product companies?
Americans are staying positive, as 72% are optimistic about the future. This
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