Nancy Jeffries, Contributing Editor02.16.21
Fact-filled, and ultimately positive, the recent State of the Beauty Industry Report, presented virtually by Cosmetic Executive Women (CEW) last week, placed strong emphasis on recovery following a roller coaster year. Jill Scalamandre, chair, CEW, and president, bareMinerals and Buxom, welcomed attendees, introduced the speakers, and thanked the sponsors for their participation.
Miranda Gordon, vice president marketing, fine fragrance, Mane, spoke of fragrance as a fine wine, and noted the importance of listening to its nuances. She correlated the notes of fragrance to the multitude of stories contained within data, urging attendees to listen not just to the loudest, but to listen to the data that whispers about emerging stories that are worth hearing.
“Our data is singing to us, may we listen carefully,” said Gordon.
During the CEW event, several speakers hit high notes.
Sparks & Honey Talks Tech
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Miranda Gordon, vice president marketing, fine fragrance, Mane, spoke of fragrance as a fine wine, and noted the importance of listening to its nuances. She correlated the notes of fragrance to the multitude of stories contained within data, urging attendees to listen not just to the loudest, but to listen to the data that whispers about emerging stories that are worth hearing.
“Our data is singing to us, may we listen carefully,” said Gordon.
During the CEW event, several speakers hit high notes.
Sparks & Honey Talks Tech
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