Lianna Albrizio, Assistant Editor11.13.23
All eyes are on Bubble Skincare.
The three-year-old Gen Z-focused skin care brand – cultivated from a community of 12,000 young adults and celebrities that offer plant-based, efficacious skincare solutions for myriad conditions from acne to sun protection – has unveiled its first eye cream.
Aptly called “Morning Rays Brightening Eye Cream” and easily distinguishable on the shelf with its lime-green message-in-a-bottle type packaging, it’s formulated with ingredients that brighten dark circles and reduce inflamed, puffy skin under the eyes. The company agrees the product is a perfect weapon of choice for bleary-eyed youngsters who were burning the midnight oil on school assignments or in need of undereye TLC following a long night painting the town.
The lightweight eye cream with a serum-like texture contains Vitamin C, resveratrol, turmeric and green tea extract which work together to revitalize, calm and soothe the under-eye area, reduce redness, dark circles and protect the skin from environmental stressors like damaging UV rays, the brand says.
‘Overwhelming Demand’ for Eye Cream
While the brand received an “overwhelming demand” for an eye cream, estheticians would agree it’s never too soon to begin incorporating it into skincare routines to keep peepers youthful well into their 30s.
“Our strategy at Bubble has always been to listen to our robust and growing community,” said Shai Eisenman, founder and CEO of Bubble Skincare who made Entrepreneur Magazine’s 100 Women of Influence list alongside beauty moguls JLo and Kim Kardashian. “We had typically preached how eye cream isn’t a mandatory step in your skincare routine, but the demand we received for this product was overwhelming.”
She continued, “As so many of our consumers are skewing away from makeup and heavily focusing on skincare, we knew we were the right brand to tackle creating an efficacious, affordable and accessible eye cream that all our consumers would feel comfortable using regularly. We are excited to have Morning Rays in our lineup as a way to not only educate our young consumers, but also offer an alternative or complementary solution to makeup for dark circles.”
Morning Rays is Bubble’s 18th product since the brand’s official launch in 2020.
This past spring and summer, Bubble introduced new products into the market to add to its growing product line, which have been praised by celebrities and influencers alike from actress Madison Pettis to the NFL’s Justin Jefferson. These included Mineral SPF 40 sunscreens, Solar Mate and Plus One, and an Acne-Fighting Duo Knock Out and Fade Away to eliminate pimples and reduce healing time.
Morning Rays retails for $16 an is available exclusively on HelloBubble.com and will be sold at select retailers in the new year.