Melissa Meisel, Senior Editor04.30.24
Jacquelyn Wenskus, director and fragrance category analyst at Circana (formerly IRI and The NPD Group), is an expert on the U.S. fragrance market. Her extensive background in data analytics combined with her knowledge and passion for the industry enables her to provide relevant and actionable insights for brands and retailers across the fragrance market.
Wenskus joined former NPD’s beauty team in 2013, working with both emerging and established beauty brands to deliver value through strategic analysis, client education, and data activation. Prior to that, she held roles at then NPD focused on the company’s retailer partnerships, and over the course of six years worked with leading retailers in the beauty, footwear and apparel industries.
“Consumers are turning to products that spark joy, but at the same time they remain value conscious. Fragrance is positioned as an affordable luxury, checking both boxes,” she told Happi.
While the perception of joy and the definition of value is very personal and depends on the individual, these are traits that will drive the trends in fragrance this spring, per Wenskus.
Wenskus joined former NPD’s beauty team in 2013, working with both emerging and established beauty brands to deliver value through strategic analysis, client education, and data activation. Prior to that, she held roles at then NPD focused on the company’s retailer partnerships, and over the course of six years worked with leading retailers in the beauty, footwear and apparel industries.
“Consumers are turning to products that spark joy, but at the same time they remain value conscious. Fragrance is positioned as an affordable luxury, checking both boxes,” she told Happi.
While the perception of joy and the definition of value is very personal and depends on the individual, these are traits that will drive the trends in fragrance this spring, per Wenskus.