Health & Beauty Shopper Insights from Black Friday 2021

Bluecore analyzed 4.5 billion shopper events on e-commerce sites for several product categories.

Bluecore collected data on Black Friday 2021, analyzing 4.5 billion shopper events across brands’ e-commerce sites, including for 19 health and beauty brands.  The company's analysis included shoppers viewing products, abandoning products, adding products to cart, conducting keyword searches and completing sales transactions. The company derived the data from 348 million first-party cookies, 502 million cart events, three million unique products, 33 million orders and $4 billion in total sales across 153 retail brands. Above is a look at select findings from the company's full report.