Kantar says the current crop of products reflect the trends and categories that everyday shoppers care about most.
Click through for the standouts in the home care and cleaning industry….
Henkel, SC Johnson, Procter & Gamble, Reckitt and Church & Dwight make the short list of innovative product launches.
OxiClean Daily Clean Multi-Purpose Disinfectant by Church & Dwight.
Lysol Biodegradable Disinfecting Wipes - Fresh Citrus, a Reckitt brand.
9 Elements Bathroom Cleaner, a brand in the P&G portfolio.
Persil Active Scent Boost by Henkel.
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