07.01.22
Miami, FL
www.luxurybrandpartners.com
Sales: $249 million
Key Personnel: Tev Finger, CEO and founder; Dan Langer, group president, prestige hair and president of R+Co; Nancy Bernardini, chief operating officer, Luxury Brand Partners (LBP); Bob DeBaker, group president, prestige cosmetics and skin and president, One/Size; Todd Hildum, president of sales, LBP; David Hecht, CFO, LBP
Major Products: Hair care and beauty. Brands include R+Co, R+Co Bleu, IGK, IGK Color, V76 by Vaughn, In Common, Smith & Cult, One/Size and Elaluz
New Products: R+Co Ring Tone Ultra Defining Gel Crème, Cassette Curl Defining Masque; R+Co Bleu Rose Water Wave Spray, F-Layer Deep Conditioning Serum; IGK Blonde Pop Purple Toning Shampoo, Cash In Instant Repair Serum, Color Depositing Masks, Permanent Color Kits; One/Size Turn Up the Base Beauty Blur Balm Foundation; Elaluz Sun Riser Illuminating Primer
Comments: Luxury Brand Partners (LBP) is a diverse beauty collective with products sold in 20 countries and across retail and professional beauty channels including salons, Sephora, Ulta Beauty, Net-a-Porter, Neiman Marcus, Kith, Space NK and Blue Mercury.
This year, LBP took its IGK hair care brand to the next level with influencer and metaverse social media expansion. Professional skateboarder, Olympian and six-time X Games Gold Medalist Leticia Bufoni partnered with IGK Hair Care to work with the brand on content creation and community development to reach a new, untapped audience.
In early 2022, IGK debuted IGK Color, which it says is the next generation of at-home permanent hair color designed to give consumers an easy way to achieve salon-quality results at home, with stylist-approved shades. As part of the strategy to introduce the new colors to the world, IGK developed an online scavenger hunt where 25 winners won an exclusive, one-of-a-kind IGK NFT.
www.luxurybrandpartners.com
Sales: $249 million
Key Personnel: Tev Finger, CEO and founder; Dan Langer, group president, prestige hair and president of R+Co; Nancy Bernardini, chief operating officer, Luxury Brand Partners (LBP); Bob DeBaker, group president, prestige cosmetics and skin and president, One/Size; Todd Hildum, president of sales, LBP; David Hecht, CFO, LBP
Major Products: Hair care and beauty. Brands include R+Co, R+Co Bleu, IGK, IGK Color, V76 by Vaughn, In Common, Smith & Cult, One/Size and Elaluz
New Products: R+Co Ring Tone Ultra Defining Gel Crème, Cassette Curl Defining Masque; R+Co Bleu Rose Water Wave Spray, F-Layer Deep Conditioning Serum; IGK Blonde Pop Purple Toning Shampoo, Cash In Instant Repair Serum, Color Depositing Masks, Permanent Color Kits; One/Size Turn Up the Base Beauty Blur Balm Foundation; Elaluz Sun Riser Illuminating Primer
Comments: Luxury Brand Partners (LBP) is a diverse beauty collective with products sold in 20 countries and across retail and professional beauty channels including salons, Sephora, Ulta Beauty, Net-a-Porter, Neiman Marcus, Kith, Space NK and Blue Mercury.
This year, LBP took its IGK hair care brand to the next level with influencer and metaverse social media expansion. Professional skateboarder, Olympian and six-time X Games Gold Medalist Leticia Bufoni partnered with IGK Hair Care to work with the brand on content creation and community development to reach a new, untapped audience.
In early 2022, IGK debuted IGK Color, which it says is the next generation of at-home permanent hair color designed to give consumers an easy way to achieve salon-quality results at home, with stylist-approved shades. As part of the strategy to introduce the new colors to the world, IGK developed an online scavenger hunt where 25 winners won an exclusive, one-of-a-kind IGK NFT.