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Juice Beauty’s Behnke Hands Torch to New Chief Executive Officer

Industry veteran Lance Patterson takes over in the c-suite as clean beauty brand focuses on growth in 2024.

Karen Behnke, founder of Juice Beauty, is passing the baton to a new chief executive officer of the organic personal care company.

She’s handing over the c-suite responsibilities to Lance Patterson, who has deep experience in skincare and fragrance.

Behnke will remain integrally involved with Juice Beauty, but will focus on her passion of creating “high-tech organic product innovation,” according to the company.
She will continue to develop the product portfolio utilizing organic ingredients sourced from the Juice Beauty Farm in Sonoma County, CA where she brings to life the brand’s farm-to-beautyphilosophy every day.

Additionally, Behnke will remain as the external spokesperson across public relations and social media education.

“As the founder of Juice Beauty, I am thrilled to welcome Lance, a seasoned CEO recognized for building exceptional companies and driving strategic growth,” said Behnke. “I personally recruited Lance as he has a proven track record of leadership that combines entrepreneurial thinking with a high level of financial expertise, consistently positioning brands for exponential growth and market leadership which is aligned with my vision for the future of Juice Beauty.”

Karen Behnke

Patterson’s Beauty Career

Patterson joins Juice Beauty after most recently serving as CEO of Kate Sommerville, where he implemented a new marketing strategy that has propelled the brand to strong year-over-year sales growth in 2023. Prior to Kate Sommerville, Lance served as the CEO of Penhaligon’s and L'Artisan Parfumeur, where he led the global brands to success, achieving a fivefold multiple on net revenue.

His leadership roles also include president at Peter Thomas Roth Clinical Skin Care, where he spearheaded international business operations and achieved a double-digit growth within two years.

“I have great admiration for Juice Beauty, and the inspiring work Karen has done to pioneer in the clean and sustainable beauty space. It is an honor to lead this brand,” said Patterson. “I look forward to leveraging the unique point of difference Juice Beauty offers through its award-winning, clinically validated products to accelerate growth and lead the brand in its next phase.”

Lance Patterson

Expanded Marketing Staff

Another recent addition to Juice Beauty's executive team is Nigar Zeynalova, senior director of marketing, who comes from prestige and masstige beauty. Zeynalova joined Juice Beauty in fall 2023. Under her direction, Juice Beauty’s marketing strategy will continue to be enhanced and re-imagined, according to the brand.

New Launch for Spring 2024

The beauty brand is also rolling out new products, including a new organic Prebiotix SPF 45 Glow Daily Multi-Tasking Moisturizer. The new lightweight natural mineral zinc cream “melts into skin” for a hydrated, dewy glow, said the company. This multi-tasker is formulated with broad spectrum SPF to protect against the sun’s rays. Antioxidant-rich emblica flavonoids and high-tech ectoin plants help balance the skin’s microbiome.

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