06.01.15
Almay is collaborating with the USO and will honor the women of the US military and veterans. It will focus on UStroops as they transition from service back to their communities. The brand will make a $250,000 contribution to organization. Committing to this cause is a key pillar in the brand’s Simply American campaign, the company said.
The multifaceted campaign will have an interactive hub on www.Almay.com. Using the hashtag #SimplyAmerican, the brand is soliciting photos depicting “Simply American” moments. In addition to the brand’s $250,000 contribution, Almay will donate one dollar, up to $10,000, for every “like” or share on social media. Consumers will also have the opportunity to donate online at www.uso.org.
This summer, Almay is embarking on a road trip, stopping at venues such as state fairs and other festivals to offer makeup touch-ups and celebrate the people, places and occasions that best exemplify the American spirit, including service women, veterans, military wives and their families. Both the USO initiative and bus tour will be supported through custom programming on ABC TV.
The multifaceted campaign will have an interactive hub on www.Almay.com. Using the hashtag #SimplyAmerican, the brand is soliciting photos depicting “Simply American” moments. In addition to the brand’s $250,000 contribution, Almay will donate one dollar, up to $10,000, for every “like” or share on social media. Consumers will also have the opportunity to donate online at www.uso.org.
This summer, Almay is embarking on a road trip, stopping at venues such as state fairs and other festivals to offer makeup touch-ups and celebrate the people, places and occasions that best exemplify the American spirit, including service women, veterans, military wives and their families. Both the USO initiative and bus tour will be supported through custom programming on ABC TV.