02.01.17
L’Oréal Paris has rolled out the “Your Skin, Your Story,” a new campaign for its True Match foundation range, that celebrates the intrinsic worth and beauty of everyone. Inspired by the 33 shades of True Match, “Your Skin, Your Story” champions the unique mosaic of American beauty and L’Oréal Paris’ tenet “You’re Worth It.” From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.
Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign will appear on social, digital and in print media. The first piece of the integrated campaign aired on January 8 as a television commercial during the 74th Annual Golden Globe Awards broadcast.
Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign will appear on social, digital and in print media. The first piece of the integrated campaign aired on January 8 as a television commercial during the 74th Annual Golden Globe Awards broadcast.