02.01.18
L'Oréal Paris has rolled out Elvive, a top-selling hair care brand in Europe, in the US.
The collections within the Elvive line are designed to directly address women's biggest hair care concerns: damaged, dry and color-treated hair. Total Repair 5 is designed for damaged hair, Extraordinary Oil is designed for dry and undernourished hair and Color Vibrancy is designed for color-treated hair.
The newest star treatment to join the Total Repair 5 line is Protein Recharge Leave-In Conditioner, which helps combat breakage with a revolutionary formula containing almond and protein. It offers 450° heat protection and recharges the hair fiber to help prevent damage and strengthen hair. Hair is left 15 times stronger with 97% less breakage, said the company.
The collections within the Elvive line are designed to directly address women's biggest hair care concerns: damaged, dry and color-treated hair. Total Repair 5 is designed for damaged hair, Extraordinary Oil is designed for dry and undernourished hair and Color Vibrancy is designed for color-treated hair.
The newest star treatment to join the Total Repair 5 line is Protein Recharge Leave-In Conditioner, which helps combat breakage with a revolutionary formula containing almond and protein. It offers 450° heat protection and recharges the hair fiber to help prevent damage and strengthen hair. Hair is left 15 times stronger with 97% less breakage, said the company.