Filorga is a premium anti-aging skin care brand focused primarily on facial care. Originally founded in France in 1978, the brand is available in more than 60 countries with its largest markets being France, Italy, Spain and Greater China. The brand leverages a multi-channel distribution strategy across pharmacy, online, specialty stores and travel retail.
“Filorga is a strong, premium-priced brand with distinctive positioning that fits well within our long-term personal care growth strategy. We are excited that this acquisition will add a high-growth, profitable, global skin care asset to the Colgate portfolio with the opportunity to drive continued growth through expanded distribution and awareness. This acquisition also provides Colgate entry into the fast-growing and sizeable travel retail channel, particularly in Asia,” said Noel Wallace, Colgate’s president and CEO.
The transaction is currently expected to close in the third quarter of 2019.