07.30.22
On National Lipstick Day, Perfect Corp., a leading AI and AR beauty solutions company, is helping brands discover the top lipstick shades trending globally.
When it comes to the most popular shades, the bright pink tones Cranberry Pink, Wild Strawberry and Petal Pink emerged on top as some of the most tried-on shades globally.
Red still reigns supreme with its rich classic tones, Terracotta Red and Red Ribbon, that also places in the top five for consumers.
As beauty and fashion trends evolve around the world, the best way for brands to stay up to date on fan favorite shades is to leverage data insights. Perfect Corp.’s YouCam app suite has over 1 billion downloads globally, and features thousands of AR-powered beauty and fashion filters for consumers to try-on virtually.
Downloads provide Perfect Corp. with a vast database of insightful consumer buying behaviors that brands can then use to fine-tune their marketing strategies and bring customers the products they’re searching for in 2022.