M·A·C’s S/S 2013 Trend Book is a go-to source for the latest information on backstage beauty trends of the season. Here’s a look at key themes for Spring and Summer 2013:
Sig-nature: Naturally, perfected, luminous skin. A feminine interpretation of a boyish beauty. Minimal make up that looks like skin, no mascara, framed brows and natural toned lips.
Nu-ance: Colors inspired by nature delivered by technology. A languid wash of color that takes in shades of highly pigmented pastels from turquoise and lemon to silver and translucently dark metallics.
Sci-chedelic: An easy graphicism of purist color with a 60’s spin, blocked on lids or lips.
Puri-tan: A sophisticated, monochromatic Bedouin bronze, blurred on the eyes and bone structure.
One of the more innovative looks of the season is Nu-ance. According to sources at MAC, beauty has had a “palette cleanse” in its most literal sense this season, as clean, popping pastels express a modern romance with paler color. Distinct from last season’s muted exploration of colour, SS2013’s more lucid stance takes the runway’s enduring interest in vivid digital prints and twists them into a fresh look at wearing color that is contemporary in its clean purity.
Think turquoise, lilac, mint, lemon and peach; shades pulled from heightened nature, from seascapes to sunsets. A flash of silver pigment on the eyes adds a futuristic twist offset by a wash of soft color on lips and cheeks.