M·A·C’s S/S 2013 Trend Book is a go-to source for the latest information on backstage beauty trends of the season. Here’s a look at key themes for Spring and Summer 2013:
Sig-nature: Naturally, perfected, luminous skin. A feminine interpretation of a boyish beauty. Minimal make up that looks like skin, no mascara, framed brows and natural toned lips.
Nu-ance: Colors inspired by nature delivered by technology. A languid wash of color that takes in shades of highly pigmented pastels from turquoise and lemon to silver and translucently dark metallics.
Sci-chedelic:An easy graphicism of purist color with a 60’s spin, blocked on lids or lips.
Puri-tan: A sophisticated, monochromatic Bedouin bronze, blurred on the eyes and bone structure.
One of the more innovative looks of the season is Nu-ance. According to sources at MAC, beauty has had a “palette cleanse” in its most literal sense this season, as clean, popping pastels express a modern romance with paler color. Distinct from last season’s muted exploration of colour, SS2013’s more lucid stance takes the runway’s enduring interest in vivid digital prints and twists them into a fresh look at wearing color that is contemporary in its clean purity.
Think turquoise, lilac, mint, lemon and peach; shades pulled from heightened nature, from seascapes to sunsets. A flash of silver pigment on the eyes adds a futuristic twist offset by a wash of soft color on lips and cheeks.
Christine Esposito, Associate Editor||August 26, 2015 Men don’t think they need to ask for directions, and they don’t think they need skin care products either. Can the industry cash in on these lost souls?