Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2015
 •  Clariant Expands EcoTain Offerings for Personal Care  •  Personnel Appointments at Tria Beauty  •  'Can-Do' Acquisition in Auto Air Care  •  Pilot Chemical Honors Former CEO  •  TSCA Tops SOCMA Congressional 'To-Do' List
Print

Magic at Your Fingertips



L'Oreal creates unique topcoats for holiday.



By Melissa Meisel, Associate Editor



Published November 1, 2013
Related Searches: happi.com color happi care
Post a comment
Marketers can cash in on the booming nail care segment by creating unique topcoats that alter or extend the life of a manicure. After all, if we’re not shelling out $30 or so for a UV-cured gel manicure, our standard painted-on lacquer is going to chip after a few days of wear.
 
Enter L’Oreal, no stranger to nail innovations. It’s new line of limited edition L’Oréal Paris Colour Riche Nail Magic Top Coats ($5.99 each) provide a completely customizable nail look by changing the finish of any shade with one swipe.  If you are looking to upgrade your color, fill in any chips and then add the Magic Top Coats for a whole new look!
 
The Matte Velvet creates a dull, matte finish; The True Diamond leaves a magnificent shimmery finish; The Sparklicious leaves a fun, confetti-style glitter effect; The Holographic leaves a 3D iridescent finish, The Shift Me adds a soft pink pearlescence; and The True Gold leaves a layer of gold glitter.
 
These SKUs are at drugstores now until supplies last!


blog comments powered by Disqus