Melissa Meisel, Associate Editor10.26.15
Urban Decay’s Eyeshadow Primer Potion ($20-$24) is one of the leading eye bases in the business. Why? It’s available in a variety of hues and actually works. However, the squeeze tube applicator was tricky for those who like to brush or swab on application. So how do you make the best even better?
Think a new look, a new applicator and some new shades. The new packaging offers the best of both worlds – the applicator wand half of UD’s fans have begged to bring back, and the squeeze tube that the rest are obsessed with. Favorite shades Original, Eden and Anti-Aging are still in the line, and Sin has been reworked, sheered out and renamed Minor Sin.
For Holiday 2015, the company's Naked II Vault launch ($165) reached sold-out status on its released date at Sephora.com. In other brand news, the Gwen Stefani launch is on the horizon, as previously revealed in Happi.
Another cool alternative in the realm of eyeshadow primers is by Laura Geller in neutral hues.
Think a new look, a new applicator and some new shades. The new packaging offers the best of both worlds – the applicator wand half of UD’s fans have begged to bring back, and the squeeze tube that the rest are obsessed with. Favorite shades Original, Eden and Anti-Aging are still in the line, and Sin has been reworked, sheered out and renamed Minor Sin.
For Holiday 2015, the company's Naked II Vault launch ($165) reached sold-out status on its released date at Sephora.com. In other brand news, the Gwen Stefani launch is on the horizon, as previously revealed in Happi.
Another cool alternative in the realm of eyeshadow primers is by Laura Geller in neutral hues.