Melissa Meisel, Associate Editor01.01.18
It’s a new year and a new you….get fab and be glam at the same time with Dirty Lemon’s latest project, a collaboration with style superstar Vogue. The line best known for its citrus-based beauty beverages is rolling out Dirty Lemon x Vogue Gold and Rose Gold for 2018. Both are formulated with a blend of ginger and the brand’s signature lemon elixir to support the immune system and deliver a potent dose of vitamin C, according to the Brooklyn, NY-based company.
Dirty Lemon has become a leader in the functional beverage space—nimble enough to respond to customer demand in just weeks. The brand launched '+Matcha' in response to the overwhelming success of the custom crafted elixir at the brands first brick and mortar location The Drugstore in NoLiTa, and responding to the pop-culture moment KiraKira has created, Dirty Lemon partnered with Vogue to give consumers a functional daily wellness beverage in a creative new bottle.
Shipments will be available beginning Jan. 3 exclusively through Dirty Lemon’s proprietary SMS platform for $65/case and a year's subscription to Vogue.
Dirty Lemon has become a leader in the functional beverage space—nimble enough to respond to customer demand in just weeks. The brand launched '+Matcha' in response to the overwhelming success of the custom crafted elixir at the brands first brick and mortar location The Drugstore in NoLiTa, and responding to the pop-culture moment KiraKira has created, Dirty Lemon partnered with Vogue to give consumers a functional daily wellness beverage in a creative new bottle.
Shipments will be available beginning Jan. 3 exclusively through Dirty Lemon’s proprietary SMS platform for $65/case and a year's subscription to Vogue.