Melissa Meisel, Associate Editor06.22.20
It's great to see a classic grow over the years to adapt to a new audience.
From door to door sales in 1933 to worldwide distribution in 2019, for the Bell family, it’s always been personal. Alongside Formula 10.0.6, the Bell family built household-favorite brand names such as Lip Smacker and Bonne Bell.
Fast forward 87 years to today, sisters Peyton and Hadley Bell continue their great-grandfather, grandfather and father’s vision to bring simple, effective skin care to a new generation looking for botanical driven, environmentally responsible, cruelty free products – without the hefty price tags.
Formula 10.0.6 (“ten-oh-six”) has the proven facial care you need with ingredients that work smarter so you don’t have to work harder to clear pores.This collection of “multi-mask and task” products are priced to sell, too.
This fourth-generation, family-owned company makes face and body care with simple ingredients that deliver big results. You probably remember two other household names established by the Bell family: Bonne Bell and Lip Smacker. Sisters Hadley and Peyton Bell grew up in the Bonne Bell family brand business, were often featured in Lip Smackers ads and are now focused on reviving their great-grandfather’s original skin care brand, Formula 10.0.6.
Products span from Bare Face Beauty—alight cleansing oil that melts away makeup and dirt while keeping skin smooth and soft—to Draw It All Out with bamboo charcoal and wild plum. All are sold online at www.formula1006.com and at Ulta. The new packaging is similar to Lip Smackers with its bold colors and basic fonts and the innovative components make the SKUs ideal for today's discerning consumer.
From door to door sales in 1933 to worldwide distribution in 2019, for the Bell family, it’s always been personal. Alongside Formula 10.0.6, the Bell family built household-favorite brand names such as Lip Smacker and Bonne Bell.
Fast forward 87 years to today, sisters Peyton and Hadley Bell continue their great-grandfather, grandfather and father’s vision to bring simple, effective skin care to a new generation looking for botanical driven, environmentally responsible, cruelty free products – without the hefty price tags.
Formula 10.0.6 (“ten-oh-six”) has the proven facial care you need with ingredients that work smarter so you don’t have to work harder to clear pores.This collection of “multi-mask and task” products are priced to sell, too.
This fourth-generation, family-owned company makes face and body care with simple ingredients that deliver big results. You probably remember two other household names established by the Bell family: Bonne Bell and Lip Smacker. Sisters Hadley and Peyton Bell grew up in the Bonne Bell family brand business, were often featured in Lip Smackers ads and are now focused on reviving their great-grandfather’s original skin care brand, Formula 10.0.6.
Products span from Bare Face Beauty—alight cleansing oil that melts away makeup and dirt while keeping skin smooth and soft—to Draw It All Out with bamboo charcoal and wild plum. All are sold online at www.formula1006.com and at Ulta. The new packaging is similar to Lip Smackers with its bold colors and basic fonts and the innovative components make the SKUs ideal for today's discerning consumer.