09.07.23
Shiseido Company recently revealed its global partnership with Academy Award winning actor and fashion icon Anne Hathaway for its Vital Perfection skincare line.
The Happi Top 30 company hopes to encourage its customers to "embrace their current stage in life, to try new things and to adapt, through conveying a Potential Has No Age message."
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for Vital Perfection,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.
The Happi Top 30 company hopes to encourage its customers to "embrace their current stage in life, to try new things and to adapt, through conveying a Potential Has No Age message."
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for Vital Perfection,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
Promotional Film
Starting in September 2023, Hathaway will bring the Potential Has No Age message to the world, supported by a unique art film by renowned fashion photographer and director duo Luigi & Iango. The film, starring Hathaway, celebrates the power of inner potential using light rays and explores the harmonious nature of darkness and light.The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.