Breaking News

Domestic Cosmetic Shipments Decrease

December 4, 2007

JAPAN: Domestic shipments of cosmetics dropped 1.2% to $11.2 billion in 2006 from the previous year. Shiseido Co. remained the industry leader due to its aggressive product releases as part of its “Megabrand Strategy,” which concentrates the firm’s advertising and other marketing resources on several major brands.

Kanebo Cosmetics Inc., which became a wholly owned subsidiary of Kao Corp. in February 2006, held onto second position. Among the top five, only third-ranked Kosé Corp. lost market share as it suffered slow demand for cosmetics supplied to drugstores amid mounting competition.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level