Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2014
 •  L'Oréal USA To Buy Carol's Daughter  •  Industry Remembers Oscar de la Renta  •  Dr. Bronner's Major Ad Buy  •  Brilliant Group Opens California Facility  •  Satisfaction with Household Products Drops in Annual Survey
Print

Domestic Cosmetic Shipments Decrease



Published December 4, 2007
Related Searches: stores marketing february share
Post a comment
JAPAN: Domestic shipments of cosmetics dropped 1.2% to $11.2 billion in 2006 from the previous year. Shiseido Co. remained the industry leader due to its aggressive product releases as part of its “Megabrand Strategy,” which concentrates the firm’s advertising and other marketing resources on several major brands.

Kanebo Cosmetics Inc., which became a wholly owned subsidiary of Kao Corp. in February 2006, held onto second position. Among the top five, only third-ranked Kosé Corp. lost market share as it suffered slow demand for cosmetics supplied to drugstores amid mounting competition.


blog comments powered by Disqus