04.16.08
New research from Dow Corning gives hope to women who believe their hair has been damaged by heat styling, coloring and the environment.
Single fiber tensile measurements obtained on hair treated with Dow Corning silicones, three materials—Dow Corning 5-7113 Silicone Quat Microemulsion, Dow Corning 5-7070 Si Amino Elastomer Emulsion and Dow Corning 2-2078 Fluid—demonstrated hair-strengthening benefits in leave-on and rinse-off applications. Fibers treated with Dow Corning silicones exhibited higher load vs. untreated samples.
“We know that consumers want to keep their hair looking healthy, and are buying products that promise shinier, smoother and stronger hair,” said Fiona Schuller, Dow Corning market specialist, hair care. “Our research demonstrates that the right formulation can help deliver on these promises.”
The products also provide a range of other benefits, including excellent wet and dry combing; heat and color protection; curl retention; smooth feel; frizz control; shine and straightening.
For more information on the hair strengthening study, technical specifications on these products, or formulation ideas, visit www.dowcorning.com/personalcare
Single fiber tensile measurements obtained on hair treated with Dow Corning silicones, three materials—Dow Corning 5-7113 Silicone Quat Microemulsion, Dow Corning 5-7070 Si Amino Elastomer Emulsion and Dow Corning 2-2078 Fluid—demonstrated hair-strengthening benefits in leave-on and rinse-off applications. Fibers treated with Dow Corning silicones exhibited higher load vs. untreated samples.
“We know that consumers want to keep their hair looking healthy, and are buying products that promise shinier, smoother and stronger hair,” said Fiona Schuller, Dow Corning market specialist, hair care. “Our research demonstrates that the right formulation can help deliver on these promises.”
The products also provide a range of other benefits, including excellent wet and dry combing; heat and color protection; curl retention; smooth feel; frizz control; shine and straightening.
For more information on the hair strengthening study, technical specifications on these products, or formulation ideas, visit www.dowcorning.com/personalcare