10.03.08
Avon Products Inc. will launch a men’s fragrance collection featuring American Ironman winner Matt Miller. The company also has a new online initiative together with the Dr. Susan Love Research Foundation to help find a cure for breast cancer.
Launching in June, the Ironman Collection will include an eau de toilette, an aftershave conditioner and an antiperspirant deodorant. In addition to the U.S. launch, the fragrance will roll out to Latin America, the U.K., Brazil and Australia over the next few months. The fragrance will feature the same tag line, “Anything Is Possible,” that the Ironman franchise uses for its worldwide events.
In other news, Avon has teamed up with the Dr. Susan Love Research Foundation to help find a cure for breast cancer. In the new program called, Love/Avon Army of Women, Avon is trying to register one million women of all ages and ethnicities and participate in research studies. Since its debut on Wednesday the program has signed up more than 50,000 women.
As part of the new program, women can sign up online on armyofwomen.org, where they can complete a questionnaire and provide blood or saliva samples. Researchers will have to present their initial studies and findings online through webinars, so volunteers can see where exactly what they did to make a difference.
Launching in June, the Ironman Collection will include an eau de toilette, an aftershave conditioner and an antiperspirant deodorant. In addition to the U.S. launch, the fragrance will roll out to Latin America, the U.K., Brazil and Australia over the next few months. The fragrance will feature the same tag line, “Anything Is Possible,” that the Ironman franchise uses for its worldwide events.
In other news, Avon has teamed up with the Dr. Susan Love Research Foundation to help find a cure for breast cancer. In the new program called, Love/Avon Army of Women, Avon is trying to register one million women of all ages and ethnicities and participate in research studies. Since its debut on Wednesday the program has signed up more than 50,000 women.
As part of the new program, women can sign up online on armyofwomen.org, where they can complete a questionnaire and provide blood or saliva samples. Researchers will have to present their initial studies and findings online through webinars, so volunteers can see where exactly what they did to make a difference.