06.11.09
Green really works for Clorox. No wonder then, that the company will addGreen Works Natural Laundry Detergent and Green Works Natural Laundry Stain Remover to the Green Works lineup next month.
Green Works Natural Laundry Detergent is made with a proprietary, patent-pending technology that maximizes the cleaning performance of its naturally-derived ingredients. The products are specially formulated to work in both standard and high efficiency (HE) washers.
Green Works Natural Laundry Detergent and Green Works Natural Laundry Stain Remover have been recognized by the U.S. Environmental Protection Agency’s (EPA) Design for Environment (DfE) program. The laundry products are also dermatologist-tested and clean without leaving harsh chemical residue.
“Our commitment to sustainability continues to be an important driver of our overall strategy,” said Don Knauss, chairman and CEO, The Clorox Company. “We look forward to Green Works products continuing to drive growth in natural cleaning as we expand into new product categories, such as natural laundry.”
Since Green Works products were introduced, the brand has achieved the leadership position among natural cleaners, almost doubling the growth of the natural cleaning category in the first year of launch1. Every Green Works product is the No. 1 natural product in its respective category.
All Green Works natural cleaners are made using plant-based ingredients. The products are formulated using biodegradable cleaning ingredients, are packaged in recyclable bottles and not tested on animals. The Green Works line now includes 10 natural cleaning products:
Green Works Natural Laundry Detergent is made with a proprietary, patent-pending technology that maximizes the cleaning performance of its naturally-derived ingredients. The products are specially formulated to work in both standard and high efficiency (HE) washers.
Green Works Natural Laundry Detergent and Green Works Natural Laundry Stain Remover have been recognized by the U.S. Environmental Protection Agency’s (EPA) Design for Environment (DfE) program. The laundry products are also dermatologist-tested and clean without leaving harsh chemical residue.
“Our commitment to sustainability continues to be an important driver of our overall strategy,” said Don Knauss, chairman and CEO, The Clorox Company. “We look forward to Green Works products continuing to drive growth in natural cleaning as we expand into new product categories, such as natural laundry.”
Since Green Works products were introduced, the brand has achieved the leadership position among natural cleaners, almost doubling the growth of the natural cleaning category in the first year of launch1. Every Green Works product is the No. 1 natural product in its respective category.
All Green Works natural cleaners are made using plant-based ingredients. The products are formulated using biodegradable cleaning ingredients, are packaged in recyclable bottles and not tested on animals. The Green Works line now includes 10 natural cleaning products: