11.23.09
NPD Group, Port Washington, NY, has released some tidbits on the prestige makeup category under its "Did You Know?" moniker. For example:
• 7% of eye shadows are in a five+ palette and these type of eyeshadow palettes grew +23% in sales, while overall eye shadow sales declined by-12%.
• 29% of foundations are sold in a compact form and 31% of thesecompacts are a crème/crème to powder formula.
• 12% of all makeup lip products are plumpers. Lip color makes up 42%of plumpers, which grew 23%, while overall plumpers decreased by
-5%.
• 36% of all foundations contain SPF and they grew by+11%.
• 33% of all blushes are bronzers and although they declined by -1%,they performed better than overall blush, which declined by-5%.
• Only 3% of all prestige makeup products come in a paletteform.
More info: www.npd.com
• 7% of eye shadows are in a five+ palette and these type of eyeshadow palettes grew +23% in sales, while overall eye shadow sales declined by-12%.
• 29% of foundations are sold in a compact form and 31% of thesecompacts are a crème/crème to powder formula.
• 12% of all makeup lip products are plumpers. Lip color makes up 42%of plumpers, which grew 23%, while overall plumpers decreased by
-5%.
• 36% of all foundations contain SPF and they grew by+11%.
• 33% of all blushes are bronzers and although they declined by -1%,they performed better than overall blush, which declined by-5%.
• Only 3% of all prestige makeup products come in a paletteform.
More info: www.npd.com