It is the first Lauder brand to offer a mobile e-commerce site.
"At Aveda we are passionate about connecting with our guests, so it was a natural progression to make the brand accessible to consumers anywhere, anytime via their mobile device," said Suzanne Dawson, vice president, global marketing for Aveda. "We know that about 58 million people access the web via their mobile device each day(I), so the mobile e-commerce site will help create a seamless multi-channel customer experience for our guests."