03.18.10
SC Johnson is collaborating with the Bill & Melinda Gates Foundation (BMGF) on global efforts to combat malaria.
The collaboration, with financial support from both SC Johnson and BMGF—and in-kind personnel and product resources from SC Johnson—will fund a study through Cornell University Center for Sustainable Global Enterprise. The project, led by Dr. Mark Milstein, will work to develop a consumer-level, market-based solution to malaria infection among at-risk populations. Its ultimate goal is to create a business model that will implement change in a base of the pyramid (BoP) market.
Currently, SC Johnson has two existing BoP partnerships in place in sub-Saharan Africa. This collaboration allows SC Johnson to build on its experience in malaria education and prevention, as well as enhance its efforts to bring economic growth to some of the world's poorest communities. It also supports BMGF's mission to reduce global health inequities in order to save lives and dramatically decrease the burden of disease in developing countries.
"The Bill & Melinda Gates Foundation is making huge strides in fighting poverty and disease in developing countries," said SC Johnson's chairman and chief executive officer Fisk Johnson.
The partnership between SC Johnson and BMGF will also support a research study conducted by a consortium of Indonesian research institutions led by Hasanuddin University, under the guidance of Dr. Din Syafruddin, to demonstrate the effects of consumer products in repelling malaria-infected mosquitoes in Indonesia. Funding will come from BMGF with in-kind personnel and product resources from SC Johnson.
Based on the outcomes of these studies, SC Johnson will evaluate potential development of next generation products that are effective in the fight against malaria. These multi-year research/implementation programs are slated to begin in early 2010.
The collaboration, with financial support from both SC Johnson and BMGF—and in-kind personnel and product resources from SC Johnson—will fund a study through Cornell University Center for Sustainable Global Enterprise. The project, led by Dr. Mark Milstein, will work to develop a consumer-level, market-based solution to malaria infection among at-risk populations. Its ultimate goal is to create a business model that will implement change in a base of the pyramid (BoP) market.
Currently, SC Johnson has two existing BoP partnerships in place in sub-Saharan Africa. This collaboration allows SC Johnson to build on its experience in malaria education and prevention, as well as enhance its efforts to bring economic growth to some of the world's poorest communities. It also supports BMGF's mission to reduce global health inequities in order to save lives and dramatically decrease the burden of disease in developing countries.
"The Bill & Melinda Gates Foundation is making huge strides in fighting poverty and disease in developing countries," said SC Johnson's chairman and chief executive officer Fisk Johnson.
The partnership between SC Johnson and BMGF will also support a research study conducted by a consortium of Indonesian research institutions led by Hasanuddin University, under the guidance of Dr. Din Syafruddin, to demonstrate the effects of consumer products in repelling malaria-infected mosquitoes in Indonesia. Funding will come from BMGF with in-kind personnel and product resources from SC Johnson.
Based on the outcomes of these studies, SC Johnson will evaluate potential development of next generation products that are effective in the fight against malaria. These multi-year research/implementation programs are slated to begin in early 2010.