The launch of marks a “significant advancement in premium oral care,” according to Spencer Pingel, general manager, U.S. oral care, Colgate-Palmolive. “Consumers, particularly women, continue to seek proven, professional-grade health and beauty solutions. New Colgate ProClincal responds to this trend by providing a new approach to daily oral care – providing targeted benefits for health and beauty seekers through powerful, clinically proven technologies,” he said.
The range features three variants: Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth and Daily Renewal for Enamel for fortifying enamel. Key ingredients include ProLuminex crystals, billed by Colgate as its highest level of high performance whitening silica; Prophy Silica micro-buffers, an ingredient similar to what dentists use; and ProMinerals complex, which is comprised of the highest level of fluoride available in a daily toothpaste without a prescription, according to the company.
Colgate ProClinical toothpaste is currently available at mass retailers and grocery stores for $3.99 (mass) and $4.49 (food/drug).