03.31.10
Citing a future that will be “shaped by uneven growth in global markets, changed trade structures, increasing consumer interest in low prices with an excellent price to performance ratio and intensified competition from private label manufacturers,” Beiersdorf’s executive board has announced a restructuring.
Effective May 1, the executive board will be reorganized into three functional and three regional areas of responsibility.Thomas-B.Quaas will remain chairman of the reorganized executive board, board member Pieter Nota will continue to be responsible for marketing and innovation, Dr. Bernhard Düttmann remains in charge of finance and will also take on the human resources portfolio. Markus Pinger will take responsibility for the Americas region, and continue to be in charge of the global supply chain. James C. Wei will head up the Asia region and a new board member will be named for the Europe region.
Peter Kleinschmidt, formerly the executive board member in charge of human resources and sustainability, will leave Beiersdorf after having served the company for 25 years.
"Fifty percent of the expected growth in the global cosmetics markets will occur in the skin care category. This translates into excellent growth opportunities for Beiersdorf, because skin care has always been our core competence," explained Quaas at an internal executive managers meeting in Hamburg. "With innovative product developments, flat organizational hierarchies and quicker decision processes, we will be able to respond to local consumer wishes even more flexibly and align ourselves even more precisely with the respective market development."
Effective May 1, the executive board will be reorganized into three functional and three regional areas of responsibility.Thomas-B.Quaas will remain chairman of the reorganized executive board, board member Pieter Nota will continue to be responsible for marketing and innovation, Dr. Bernhard Düttmann remains in charge of finance and will also take on the human resources portfolio. Markus Pinger will take responsibility for the Americas region, and continue to be in charge of the global supply chain. James C. Wei will head up the Asia region and a new board member will be named for the Europe region.
Peter Kleinschmidt, formerly the executive board member in charge of human resources and sustainability, will leave Beiersdorf after having served the company for 25 years.
"Fifty percent of the expected growth in the global cosmetics markets will occur in the skin care category. This translates into excellent growth opportunities for Beiersdorf, because skin care has always been our core competence," explained Quaas at an internal executive managers meeting in Hamburg. "With innovative product developments, flat organizational hierarchies and quicker decision processes, we will be able to respond to local consumer wishes even more flexibly and align ourselves even more precisely with the respective market development."