04.20.10
The Natural Products Association has granted its Natural Home Care seal to Green Works Natural Bathroom Cleaner today, making it the first home cleaning product to be certified as natural under the organization’s new certification program, which was launched in February.
The certification of Green Works Natural Bathroom Cleaner represents an important first step in the NPA’s goal to eliminate consumer confusion about what it means for a product to be natural, according to the association.
In addition to Green Works Natural Bathroom Cleaner, Clorox has submitted several other products to the NPA for review. Additional Green Works natural cleaning products should receive certification throughout the year, according to the company.
“The NPA’s standard adds integrity and transparency to the natural marketplace and we are proud to be the first brand to carry the seal,” said Nick Vlahos, general manager for Green Works natural cleaners. “Over the coming months, we intend to aggressively pursue this certification across our product line – all with the goal of helping shoppers and retailers alike gain confidence in what it means for a home care product to be called natural.”
“The new natural standard for home care and the products that receive the NPA’s certification seal will inject integrity into natural, and provide peace of mind in the marketplace for the person who matters most, the consumer," said Daniel Fabricant, vice president of scientific and regulatory affairs at the NPA.