04.29.10
At the 2010 Edison Awards Gala in New York City tonight, former P&G chief executive officer A.G. Lafley will be honored with the Edison Achievement Award.
Lafley is being singled out for his use of an open innovation strategy to drive his company's new product success rate fivefold from the national average (10%) to 50%.
The Edison Awards is a peer-review honor voted on by approximatley 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG).
The awards—said to symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America's drive to remain in the forefront of innovation, creativity and ingenuity in the global economy—are judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.
Lafley is being singled out for his use of an open innovation strategy to drive his company's new product success rate fivefold from the national average (10%) to 50%.
The Edison Awards is a peer-review honor voted on by approximatley 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG).
The awards—said to symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America's drive to remain in the forefront of innovation, creativity and ingenuity in the global economy—are judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.