07.02.10
For decades, dermatologist Howard Murad has worked hard to develop products for consumers with serious skin care problems. Now he's out to help teenagers before the trouble breaks out. This month Murad Inc. is launching Clean Scene, a line for routine skin care maintenance aimed at young adults and teens without serious skin issues.
Clean Scene’s five products priced from $16 to $24 — the cleanser Craving for Clean, facial scrub Gaga for Glow, SPF 15 moisturizer Down for Defense, moisturizer Begging for Balance and spot treatment Crazy for Clear — are driven by the antioxidant ingredient Yumberry. Murad describes Yumberry as a Chinese superfruit that keeps skin balanced and smooth.
At the same time, Murad is testing the makeup waters with the roll out of Hybrids, a treatment cosmetics line that debuted last month. It is designed to conceal existing flaws as well as improve skin to stop the onset of future flaws.
Clean Scene is launching exclusively at Sephora, while Hybrids is available throughout Murad’s U.S. distribution network of some 3,500 doors, most notably Sephora and Ulta.
Hybrids’ four debut products, retailing for $35 each, are Eye Lift Illuminator, Eye Lift Perfector, Skin Perfecting Primer Dewy Finish and Skin Perfecting Primer Matte Finish. The primers feature the so-called Adaptive Shade Technology enabling them to match all skin tones.
Clean Scene’s five products priced from $16 to $24 — the cleanser Craving for Clean, facial scrub Gaga for Glow, SPF 15 moisturizer Down for Defense, moisturizer Begging for Balance and spot treatment Crazy for Clear — are driven by the antioxidant ingredient Yumberry. Murad describes Yumberry as a Chinese superfruit that keeps skin balanced and smooth.
At the same time, Murad is testing the makeup waters with the roll out of Hybrids, a treatment cosmetics line that debuted last month. It is designed to conceal existing flaws as well as improve skin to stop the onset of future flaws.
Clean Scene is launching exclusively at Sephora, while Hybrids is available throughout Murad’s U.S. distribution network of some 3,500 doors, most notably Sephora and Ulta.
Hybrids’ four debut products, retailing for $35 each, are Eye Lift Illuminator, Eye Lift Perfector, Skin Perfecting Primer Dewy Finish and Skin Perfecting Primer Matte Finish. The primers feature the so-called Adaptive Shade Technology enabling them to match all skin tones.