08.16.10
Recent shifts in makeup usage point to alternative areas of interest among makeup users, according to a new report from market research company The NPD Group, Inc.
Overall, usage of makeup products among 18-64 year old women is down five percentage points in 2010. Among women who do wear makeup, a growing number are wearing only one makeup product per given day. But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits, says the Makeup In-Depth Consumer Report from NPD.
An overwhelming majority, almost nine in 10 (86%), of makeup users have used a makeup product that contains a skin care benefit in the past year. According to the report, moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits that the makeup products women used contained. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/fine lines (30%), and natural/mineral-based (27%). About six in 10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly two in five of these women are using makeup products with skin care benefits instead of skin care products with the same benefits.
“As consumers seek to simplify their beauty routines, the opportunity is ripe for products that provide the benefits of both the makeup and skin care categories," said Karen Grant, vice president and global industry analyst, The NPD Group. "Over the past few years a greater number of makeup products are incorporating skin care benefits that consumers would previously seek to get from a skinc are product. From protective benefits to increasingly advanced anti-aging ingredients to the more specialized focus of anti-acne and redness reduction benefits, more and more makeup manufacturers are offering consumers a wider variety of skin care options today.”
Overall, usage of makeup products among 18-64 year old women is down five percentage points in 2010. Among women who do wear makeup, a growing number are wearing only one makeup product per given day. But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits, says the Makeup In-Depth Consumer Report from NPD.
An overwhelming majority, almost nine in 10 (86%), of makeup users have used a makeup product that contains a skin care benefit in the past year. According to the report, moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits that the makeup products women used contained. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/fine lines (30%), and natural/mineral-based (27%). About six in 10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly two in five of these women are using makeup products with skin care benefits instead of skin care products with the same benefits.
“As consumers seek to simplify their beauty routines, the opportunity is ripe for products that provide the benefits of both the makeup and skin care categories," said Karen Grant, vice president and global industry analyst, The NPD Group. "Over the past few years a greater number of makeup products are incorporating skin care benefits that consumers would previously seek to get from a skinc are product. From protective benefits to increasingly advanced anti-aging ingredients to the more specialized focus of anti-acne and redness reduction benefits, more and more makeup manufacturers are offering consumers a wider variety of skin care options today.”