10.04.10
Beauty Systems Group LLC (BSG), a subsidiary of Sally Beauty Holdings, Inc., has acquired of Aerial Company, Inc., taMarinette, WI-based distributor that owns 82 professional-only beauty supply stores located in Wisconsin, Northern Illinois, Kansas, Michigan, Minnesota, Missouri, Iowa, Nebraska, Colorado, and North and South Dakota.
Aerial, which employs more than 700 people, including 70-plus direct sales consultants, had sales of $100 million in fiscal 2009. It has distribution centers in Marinette and Lincoln, NE.
According to Gary Winterhalter, CEO of Sally Beauty Holdings, “The addition of Aerial will compliment BSG’s portfolio and expand its geographic footprint in the Midwest, directly supporting our objective to grow Sally Beauty Holdings over the long-term.”
“This acquisition is consistent with our strategy to extend our reach in U.S. geographies where we do not already have a strong presence,” added John Golliher, president of BSG. “We believe the addition of Aerial will strengthen our position in this important region of the U.S. and create additional value for our customers, suppliers, and our stockholders.”
Aerial, which employs more than 700 people, including 70-plus direct sales consultants, had sales of $100 million in fiscal 2009. It has distribution centers in Marinette and Lincoln, NE.
According to Gary Winterhalter, CEO of Sally Beauty Holdings, “The addition of Aerial will compliment BSG’s portfolio and expand its geographic footprint in the Midwest, directly supporting our objective to grow Sally Beauty Holdings over the long-term.”
“This acquisition is consistent with our strategy to extend our reach in U.S. geographies where we do not already have a strong presence,” added John Golliher, president of BSG. “We believe the addition of Aerial will strengthen our position in this important region of the U.S. and create additional value for our customers, suppliers, and our stockholders.”