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P&G Professional Takes Customers to School
Published April 16, 2014
New site provides educational content for I&I professionals. Read More »
Communication Earns Repeat Customers
Published April 4, 2014
New study finds personalization after purchase a winning move. Read More »
Mary Kay Targets Millennials
Published December 6, 2013
Mary Kay at Play line will expand next year Read More »
Great Communicators
By Tom Branna, Editorial Director
Published February 12, 2013
From its new headquarters in Philadelphia, EMD Chemicals works closely with its customers to create unique personal care products. Read More »
Retaining Customers
By Brandon Balsley, Sage North America
Published November 7, 2012
Brandon Baisley dispenses advice on a key topic Read More »
Published July 20, 2011
P&G relies on technology to get closer to consumers. Read More »
Published October 14, 2009
McDonald targets emerging markets. Read More »
Published February 14, 2006
GE Gives Customers a Sensory Experience l The latest edition to GE’s Sensory Enhancement product platform, Velvesil DM silicone, is based on a new and patented chemistry. The product glides on and spreads easily as a light, long lasting silky,… Read More »
Published November 22, 2005
BASF’s North American consumers are reaping the benefits of WorldAccount, the company’s self-service internet portal. According to BASF executives, transaction and volume usage of WorldAccount has increased. The global on-line, e-commerce… Read More »
Published December 19, 2002
Home fragrance and giftware leader Blyth, Inc., Greenwich, CT, announced the formation of Blyth HomeScents International as its global wholesale home fragrance group serving North American and European customers. The new group encompasses Blyth's rec… Read More »