01.20.11
The Yankee Candle Company has announced its new fragrances and products for 2011. The South Deerfied, MA-based candle maker says the new SKUs tap into the consumer's desire to spend more time enjoying the simple things in life that provide an escape from the day to day routine.
New scents for 2011 areFluffy Towels (evokes the scent of fresh clean towels warm from the dryer with notes of lemon, apple, lavender and lily),Orange Dreamsicle (a cool blend of orange and vanilla ice cream),Pink Sands (a mix of bright citrus, sweet florals and spicy vanilla)andBahama Breeze (a tropical blend of pineapple, grapefruit and mango).
The new products include QuickScent candles, a new form designed to melt quickly and provide instant fragrance, and a mini reed difusser, according to the company.
"We are very excited about our new fragrances for spring,"said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.. "Whether it is the scent of a freshly laundered towel, a favorite childhood ice cream treat, or an escape on a sunny beach, the new fragrances evoke memories and emotions," said Margala Klein.
New scents for 2011 areFluffy Towels (evokes the scent of fresh clean towels warm from the dryer with notes of lemon, apple, lavender and lily),Orange Dreamsicle (a cool blend of orange and vanilla ice cream),Pink Sands (a mix of bright citrus, sweet florals and spicy vanilla)andBahama Breeze (a tropical blend of pineapple, grapefruit and mango).
The new products include QuickScent candles, a new form designed to melt quickly and provide instant fragrance, and a mini reed difusser, according to the company.
"We are very excited about our new fragrances for spring,"said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.. "Whether it is the scent of a freshly laundered towel, a favorite childhood ice cream treat, or an escape on a sunny beach, the new fragrances evoke memories and emotions," said Margala Klein.