02.22.11
Organix expands its natural hair care range with Ever Straight Brazilian Keratin Therapy, an at-home hair straightening system to smooth even the most unruly types of hair, according to the company. As the first to market this salon phenomenon to food, drug and mass retailers, Organix features organic active ingredients in a formaldehyde-free formula, to offer consumers a safe alternative to pricey salon straightening treatments. This eagerly-anticipated collection is bound to refresh hair and reduce styling time and is the least toxic way to keep frizzy hair at bay, said the company.
Made with the same delectable scent as the best-selling Organix Nourishing Coconut Milk collection, this blend of anti-oxidant rich organic cocoa nut oil along with rich keratin proteins strengthen and soften the hair while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
Like all other Organix products, the Ever Straight Brazilian Keratin Therapy Collection is packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin.
The Organix Ever Straight Brazilian Keratin Therapy collection will feature an Ever Straight Brazilian Keratin Therapy 30 Day Smoothing Treatment ($14.99), Ever Straight Brazilian Keratin Therapy Shampoo ($7.99), Ever Straight Brazilian Keratin Therapy Conditioner ($7.99), Ever Straight Brazilian Keratin Therapy Flat Iron Spray ($7.99) and Ever Straight Brazilian Keratin Therapy Anti-Breakage Serum ($7.99).
The line debuts in April at Walmart, Walgreens, CVS, Rite Aid, Duane Reade and Meijer.
Made with the same delectable scent as the best-selling Organix Nourishing Coconut Milk collection, this blend of anti-oxidant rich organic cocoa nut oil along with rich keratin proteins strengthen and soften the hair while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
Like all other Organix products, the Ever Straight Brazilian Keratin Therapy Collection is packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin.
The Organix Ever Straight Brazilian Keratin Therapy collection will feature an Ever Straight Brazilian Keratin Therapy 30 Day Smoothing Treatment ($14.99), Ever Straight Brazilian Keratin Therapy Shampoo ($7.99), Ever Straight Brazilian Keratin Therapy Conditioner ($7.99), Ever Straight Brazilian Keratin Therapy Flat Iron Spray ($7.99) and Ever Straight Brazilian Keratin Therapy Anti-Breakage Serum ($7.99).
The line debuts in April at Walmart, Walgreens, CVS, Rite Aid, Duane Reade and Meijer.
More info: www.beautypureandsimple.com