03.08.11
Three new Not Your Mother’s (NYM) hair care products are scheduled to hit stores this spring.Having quickly gained popularity among trendsetters and beauty aficionados, NYM is stepping up against the major players who market affordable, salon-quality products. Currently, NYM products are sold in both Ulta and Walmart stores—tapping both the mass and prestige shopper.
New SKUs for Spring 2011 include Rise & Shine – A Silky Smooth Shine Mist, an alcohol-free salon-formula that leaves hair healthy, shiny and polished; Girl Powder – A Volumizing Hair Powder, a product ideal for adding texture directly to dry locks; and Clean Freak – A Refreshing Dry Shampoo, which absorbs excess oils, cleans without water and refreshes tresses instantly, according to the company.
NYM launched in 2010 with six essential hair styling products. All of the products are available at a suggested retail price of $5.99 each. For more on the line, check out the March 2011 edition of Happi’s hairstyling feature.
More info: www.nymbrands.com
New SKUs for Spring 2011 include Rise & Shine – A Silky Smooth Shine Mist, an alcohol-free salon-formula that leaves hair healthy, shiny and polished; Girl Powder – A Volumizing Hair Powder, a product ideal for adding texture directly to dry locks; and Clean Freak – A Refreshing Dry Shampoo, which absorbs excess oils, cleans without water and refreshes tresses instantly, according to the company.
NYM launched in 2010 with six essential hair styling products. All of the products are available at a suggested retail price of $5.99 each. For more on the line, check out the March 2011 edition of Happi’s hairstyling feature.
More info: www.nymbrands.com