03.24.11
BASF (Stand No. L30) and Cognis (Stand No. L40) – which is now part of BASF – will be exhibiting latest innovations and new formulation concepts at this year’s In-Cosmetics. The demonstrated solutions help their customers to set new trends and serve the challenging consumer demands in the personal care market.
When choosing sun and skin care products, today’s consumers are looking for solutions offering advanced UV protection, with a pleasant feeling on the skin. The new formulations on show can help customers meet consumers’ requirements for sophisticated products with light texture and advanced protection across the entire UV spectrum.
The new “Sensitive Skin” concept offers readily formulated solutions for various products, ranging from baby shampoos and aftershave balm to skin care lotions. These formulations have been tested and proven as suitable for use on sensitive skin. This concept helps customers to meet the demands of modern consumers – mildness and performance combined with efficiency and convenience.
More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP and www.cognis.com