04.25.11
Clairol Professional's Liquicolor Permanente won “Best Haircolor” in the 2011 Health Beauty Awards by Health Magazine, beating out more than 30 entrants. According to Clairol, the formula's SOY4PLEX technology provides up to 84% more deep conditioning than the leading professional cream color and results boasting the four signs of healthy-looking color: reflective shine, multi-dimensional shades, long-lasting results and deep conditioning.