06.02.11
The Estée Lauder Companies Inc. has opened the Estée Lauder Companies Asia Innovation Center, located in Shanghai, China. This new center expands the company’s existing research capabilities, reinforcing its strong commitment to local consumers by developing products tailored to the specific needs of Chinese and Asian skin. At the new facility, Lauder will explore the genetic basis for differences in the response of human skin to environmental stressors and study the safety and efficacy of topical botanical and synthetic materials.
Fabrizio Freda, president and CEO, Harvey Gedeon, EVP of R&D, and Cedric Prouvé, group president, international attended the official inauguration with Fabrice Weber, president, for ELC Asia Pacific, Carol Shen, GM and Jing Cheng, senior director, R&D for ELC in China.
Fabrizio Freda, president and CEO, Harvey Gedeon, EVP of R&D, and Cedric Prouvé, group president, international attended the official inauguration with Fabrice Weber, president, for ELC Asia Pacific, Carol Shen, GM and Jing Cheng, senior director, R&D for ELC in China.
“Chinese consumers have very high standards regarding their skin care and serve as an inspiration to us in developing world-class products specifically tailored to Chinese and Asian skin,” said Freda. “We are bringing to China the best technologies from the U.S. and combining them with top Chinese scientists and researchers. Through this collaboration, we are gaining critical consumer insights in China, closest to the most demanding consumers who have the highest expectations for beautiful skin and sophisticated, innovative skin care regimes. As a result, we will be able to create even better products for consumers in China and around the world.”