06.17.11
Little Busy Bodies, Inc. is going for bigger noses suffering from colds, the flu, allergies and everyday irritants with the introduction of its new Saline Soothers product line.
The moist saline wipes represent the company’s expansion in the mucus management market that started back in 2007 with the launch of its first product, Boogie Wipes. Three years later, the company has moms everywhere skipping the dry tissue aisle and spending $6.5 million dollars on a better solution for their children’s stuffy noses, according to the company.
“The introduction of Saline Soothers is a natural extension of our line of products,” said Little Busy Bodies, Inc. co-founder and CEO Julie Pickens. “The reality is, adults have boogies too, and our noses get just as chapped and tender as our children’s. We knew Boogie Wipes were a better alternative to dry tissues for our kids, and wanted adults to reap the benefits of a saline wipe as well.”
According to Pickens, Little Busy Bodies, Inc. has a sales projection for this year of $10 million.
The moist saline wipes represent the company’s expansion in the mucus management market that started back in 2007 with the launch of its first product, Boogie Wipes. Three years later, the company has moms everywhere skipping the dry tissue aisle and spending $6.5 million dollars on a better solution for their children’s stuffy noses, according to the company.
“The introduction of Saline Soothers is a natural extension of our line of products,” said Little Busy Bodies, Inc. co-founder and CEO Julie Pickens. “The reality is, adults have boogies too, and our noses get just as chapped and tender as our children’s. We knew Boogie Wipes were a better alternative to dry tissues for our kids, and wanted adults to reap the benefits of a saline wipe as well.”
According to Pickens, Little Busy Bodies, Inc. has a sales projection for this year of $10 million.