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Nuance Salma Hayek Debuts at CVS

August 15, 2011

Exclusive line includes skin, hair, color and body products.

CVS/pharmacy has rolled out a new exclusive beauty collection, Nuance Salma Hayek. Developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a comprehensive collection of more than 100 products within four categories—skin care, cosmetics, hair care and body.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek's grandmother, a cosmetologist who developed her own homemade beauty remedies. Products are said to represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations.

Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time, according to the retailer.

"I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother," said Hayek. "My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what."

"CVS/pharmacy's leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," said Mike Bloom, executive vice president of merchandising and supply chain for CVS/pharmacy. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."

Prices range between $2.99 and $19.99.
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