09.02.11
Bond No. 9 is known for its New York-centric neighborhood scents, and now this specialty fragrance house is partnering with the I LOVE NEW YORK brand to launch a second luxury eau de parfum collection, inspired by the entire Empire State.
The campaign combines the iconic I LOVE NEW YORK logo, which was designed in 1977 for the State of New York by Milton Glaser, with Bond No. 9's own token logo, created during the same decade.
Like the original Bond No. 9 collection, I LOVE NEW YORK by Bond No. 9 will be designed in our artisanal style, using the finest ingredients available. It will encompass the exciting 15 regions of New York State when the line is complete. All will convey an easy-to-wear chic, to be worn comfortably like a basic clothing layer.
The collection will include: I LOVE NEW YORK for Her, in a pink bottle, is a pastry gourmand of rich vanilla frosting; I LOVE NEW YORK for Him, in a blue bottle, which will appeal to men who live a city lifestyle as well as enjoy the outdoors of the state of New York; and I LOVE NEW YORK for All, in a black bottle, which is billed as smooth yet awakening.
More I LOVE NEW YORK scents are on the way; including auxiliary products, the company said.
Price points for the 50 and 100 ml. eau de parfum will be $105 and $175, respectively.