09.16.11
PUREdkny announces its continuation of its partnership with CARE - a leading humanitarian organization to help lift women out of global poverty.In honor of the launch of PUREdkny's new scent: Verbena, DKNY will make a donation to support CARE's continent-wide Access Africa program, according to the company.
The PUREdkny and CARE partnership began in 2010 with the launch of PUREdkny Vanilla. Together they helped educate the Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), CARE's savings-led microfinance program. PUREdkny has taken a step to help secure long-term vanilla production in Uganda.
PUREdkny Verbena is packaged to reflect its pure and simple intent. The scent is housed in a crystal clear bottle inspired by a raindrop; made from 100 percent recyclable glass and topped with a cap made of 100 percent recyclable high quality aluminum. The outer packaging is constructed from Certified Forest Paper and printed with lower volatile organic compound (voc) inks, manufactured at wind-powered facilities. The carton is wrapped in NatureFlex film, derived from the renewable wood-pulp of managed plantations.
The PUREdkny and CARE partnership began in 2010 with the launch of PUREdkny Vanilla. Together they helped educate the Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), CARE's savings-led microfinance program. PUREdkny has taken a step to help secure long-term vanilla production in Uganda.
PUREdkny Verbena is packaged to reflect its pure and simple intent. The scent is housed in a crystal clear bottle inspired by a raindrop; made from 100 percent recyclable glass and topped with a cap made of 100 percent recyclable high quality aluminum. The outer packaging is constructed from Certified Forest Paper and printed with lower volatile organic compound (voc) inks, manufactured at wind-powered facilities. The carton is wrapped in NatureFlex film, derived from the renewable wood-pulp of managed plantations.