10.25.11
In celebration of its recently launched Voluminous False Fiber Lashes Mascara, L'Oreal Paris is kicking off a nationwide digital campaign that challenges women to stop faking it when it comes to their eyelashes.
Consumers can visit L'Oreal Paris' Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes Mascara.While at the brand's Facebook page, beauty fans can also learn about the product's fiber technology, watch a featured tutorial video with L'Oreal Paris consulting markup artist Collier Strong and read the latest consumer reviews from real women.
Consumers can visit L'Oreal Paris' Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes Mascara.While at the brand's Facebook page, beauty fans can also learn about the product's fiber technology, watch a featured tutorial video with L'Oreal Paris consulting markup artist Collier Strong and read the latest consumer reviews from real women.
According to L’Oréal, Voluminous False Fiber Lashes Mascara reinvents the false eyelash look, making it possible to achieve the clean impact of professionally-applied false lashes. A combination of super-fine nylon and rayon fibers perfectly adhere to natural lashes, enveloping them from root to tip thanks to an exclusive polymer in the formula. The brush has a 40° angle and reverse twist bristles that ensure optimal application, making lashes appear fuller, longer, curled and sculpted.