02.02.12
Herbalife Ltd. will begin operations in Uruguay effective Feb. 15, 2012, the company announced.
This will be the 17th market in the company’s South America/Central America region, under the direction of managing director Patricio Cuesta, and 81st country overall. The country director is Rafael Seoane, who joined the company last September and who also oversees Argentina and Paraguay.
The firm’s distribution center will be in the capital city of Montevideo.
Products available at launch include the company's flagship Formula 1 Nutritional Shake Mix, and other nutritional products, and several SKUs from the NouriFusion skin care line.