02.17.12
Entertainers Ricky Martin and Nicki Minaj, the faces of the 2012 MAC AIDS Fund campaign, were in front of the cameras, promoting their projects and the need for more support for those affected by AIDS at a MAC AIDS Fund benefit. “They’re in need of food, they’re in need of shelter, they’re in need of medicine. MAC and this lipstick make it possible,” said Minaj.
Raising awareness is also key, said Martin. “Let’s take the power that we have, and let’s tell the world that this is still a very big issue,” he said.
“MAC is once again at the intersection of fashion and pop culture,” said John Demsey, group president of the Estée Lauder Cos. Inc. and chairman of the MAC AIDS Fund, of the Minaj-Martin pairing. To date, MAC has raised $236 million with the MAC AIDS Fund and is on track to raise $250 million by June, said Demsey.
The MAC AIDS Fund celebration drew more than 700 people over the course of the evening, including Macy’s Inc. chief executive officer Terry J. Lundgren and several of the fashion designers MAC supports, including Alexander Wang.
Noting that runway shows have been part of the brand’s DNA for more than two decades, Demsey added that the brand supported more than 90 designers this season in New York alone and did the nails at several, a first for the brand. MAC has also ramped up its digital offerings, using Facebook, YouTube, Tumblr and Twitter to give the brand’s fans behind-the-scenes glimpses of the New York shows, a practice it intends to continue in London, Milan and Paris. Globally, MAC does more than 850 shows each year, he said.
Raising awareness is also key, said Martin. “Let’s take the power that we have, and let’s tell the world that this is still a very big issue,” he said.
“MAC is once again at the intersection of fashion and pop culture,” said John Demsey, group president of the Estée Lauder Cos. Inc. and chairman of the MAC AIDS Fund, of the Minaj-Martin pairing. To date, MAC has raised $236 million with the MAC AIDS Fund and is on track to raise $250 million by June, said Demsey.
The MAC AIDS Fund celebration drew more than 700 people over the course of the evening, including Macy’s Inc. chief executive officer Terry J. Lundgren and several of the fashion designers MAC supports, including Alexander Wang.
Noting that runway shows have been part of the brand’s DNA for more than two decades, Demsey added that the brand supported more than 90 designers this season in New York alone and did the nails at several, a first for the brand. MAC has also ramped up its digital offerings, using Facebook, YouTube, Tumblr and Twitter to give the brand’s fans behind-the-scenes glimpses of the New York shows, a practice it intends to continue in London, Milan and Paris. Globally, MAC does more than 850 shows each year, he said.