03.12.12
Method debuted its first global brand campaign, “Clean Happy”. According to the company, who released a book in September 2011, the colorful, quirky campaign launches with a brand anthem music video and will be followed by a series of consecutive Method of the Month music video vignettes - each supported by a social media program, viewer and community offerings, and an online media buy.
The 11-year-old company's brand anthem video portrays the fun side of cleaning with Method products and highlights the brand's key product attributes -- vivid color and fragrance, cleaning power and safe formulas.
"We are bringing our brand mission of inspiring a happy, healthy home to life with this campaign," said Eric Ryan, Method's co-founder and chief brand architect. "Method stands for a more enjoyable cleaning experience, and we want to show that cleaning doesn't have to be such a chore -- it can actually make you feel good and at the same time be safe for you, your family and the planet."
The 90-second anthem, set to the song "Young Blood" by indie rock band The Naked and Famous, includes aninternationally competitive drum and bugle corps, a world champion female skateboarder skating in a giant sink, and a 40-foot light installation made up of thousands of Method hand wash bottles. The 60-second monthly music videos set to humorous original songs will launch from April onward, inspired by and showcasing Method products, including cleaning spray, hand wash, dish soap and laundry detergent.
The 11-year-old company's brand anthem video portrays the fun side of cleaning with Method products and highlights the brand's key product attributes -- vivid color and fragrance, cleaning power and safe formulas.
"We are bringing our brand mission of inspiring a happy, healthy home to life with this campaign," said Eric Ryan, Method's co-founder and chief brand architect. "Method stands for a more enjoyable cleaning experience, and we want to show that cleaning doesn't have to be such a chore -- it can actually make you feel good and at the same time be safe for you, your family and the planet."
The 90-second anthem, set to the song "Young Blood" by indie rock band The Naked and Famous, includes aninternationally competitive drum and bugle corps, a world champion female skateboarder skating in a giant sink, and a 40-foot light installation made up of thousands of Method hand wash bottles. The 60-second monthly music videos set to humorous original songs will launch from April onward, inspired by and showcasing Method products, including cleaning spray, hand wash, dish soap and laundry detergent.