03.20.12
Hawaiian Tropic Sun Care is taking its newest product – Hawaiian Tropic Silk Hydration lotion sunscreen – to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami. Energizer is promoting the product as the first and only sunscreen with hydrating silk ribbons for continuous in-sun moisture.
"Beautiful, silky smooth skin is a woman's greatest accessory, and we couldn't think of a better place to showcase new Hawaiian Tropic Silk Hydration lotion sunscreen than on the runway in Miami with the latest swimwear trends," said Minna Raffin, sun care director, Energizer Personal Care, maker of Hawaiian Tropic sun care products. "With its ultra-luxurious hydrating silk ribbons, it moves beyond typical sun care, providing ultimate protection and moisturization in one product."
New Hawaiian Tropic Silk Hydration™ lotion sunscreen features hydrating ribbons that are infused with silk protein and rich shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization, according to the company.It is available in SPF 12, 30 and 50.
Hawaiian Tropic is also hosting a contest on Facebook in correlation with the launch.
More info: www.facebook.com/HawaiianTropic