Breaking News

Wella Rocks Issey Miyake’s Runway SHOW

April 2, 2012

Wella Rocks Issey Miyake’s Runway SHOW

Hair at the Issey Miyake show was inspired by a cross section of mineral rock with degrees of layered shine.

Eugene Soulieman, Wella Professionals’ global creative director, care and styling, works on a model’s hair.

• Hair at the Issey Miyake A/W ’12 show was inspired by the idea of the cross section of a beautiful mineral rock, with degrees of layered shine—and Wella Professionals helped achieve the look.

“I wanted to create a graphic, slick, minimal hair style that provided multiple focal points,” said Eugene Soulieman, global creative director, care and styling, Wella Professionals.

“The hair needed to be light, fresh and straight at the back, with a more masculine feel at the front of the head.There is also a tension in the hair look that makes it feel sculpted in a clean, controlled way.The application of a ‘stripe’ of gel through the hair creates an extra detail which adds to the overall minimal effect and plays on the concepts of texture and shine,” Soulieman added.

Products enlisted by Soulieman at the fashion show included Wella Professionals Enrich Shampoo, Enrich Conditioner, Velvet Amplifier Style Primer, Stay Essential Finishing Spray and Shape Shift Molding Gum.

Related End-User Markets:

blog comments powered by Disqus
  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.